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Food and Beverage Companies Adopt E-Commerce Best Practices

E-Commerce for Food and Beverage

Small and Midsize F&B Businesses Adjust to E-Commerce Trends

Today’s food and beverage companies use digital grocery models to sell direct to consumer (DTC) and capture modern B2B consumers. Read the free Softengine e-book to learn more.

The global e-commerce market is set to reach $4.89 trillion this year, 2021, and $6.3 trillion by the year 2024 (1). by 2025, revenue from the e-commerce food and beverage industry in the United States alone will rise to $35.7 billion—making up 15% to 20% of the industry’s overall sales (3). With the explosive growth of e-commerce in recent years, small and midsize businesses are entering into the e-commerce marketplace.

Potential to reach new markets and audiences through e-commerce best practices provide limitless opportunities for food and beverage companies. To adapt to these digital grocery models, business leaders plan to invest in technology over the next year, with 67% citing ecommerce solutions and 54% citing tools for business integration as primary ways to achieving their goals (2). To stand out from the competition and avoid getting lost amongst the larger corporations, business technology and optimal payment methods are essential to give small and midsize F&B companies the cutting edge they need.

Download the Softengine E-Book to read how you can take your F&B e-commerce to the next level.

Sources:

  1. Global Ecommerce: Stats and Trends to Watch (2021) (shopify.com)
  2. The current state of ecommerce in manufacturing (ecommercenews.eu)
  3. https://www.shopify.com/enterprise/food-and-beverage-industry-trends

“We wanted our customers to enjoy a rapid and seamless ordering experience. We ship over 99% of our orders on the same day they’re placed and we want our customers notified right away at every phase of the process. Customers should never have to wait.”

– Chad Enoch, IT Manager and Marketing Director for Rough Country

What Our Customers Say

Bruce Goldsmith, Family Owner, Baronet Coffee

Bruce Goldsmith, Family Owner

“Anyone you tell that you’re going to a new ERP system, they all give you that ‘pained look.’ To think that we’re on a year from when we did discovery to now three months into our live implementation, and all we’re working on is some fine-tuning. Some of these fine-tuning tasks are those little things that make our life so much easier, but this wasn’t what I expected when we went live because people told me so many horror stories. I was thankful for the effort on both Softengine and Baronet teams.”

Denise Ost, Chief Operating Officer, Goodwill Industries, San Joaquin Valley

The good news is that SAP Business One’s Sales Analysis capabilities enabled us to evaluate the results of that campaign and then make adjustments for future promotions. Specifically, we can check the number of transactions, discount levels and net gain or loss per promotion and per location. We have to be very careful with how we spend our precious marketing dollars and the new system gives us the tools to optimize our investment in that area.

Jason Dugan, CFO, Trudeau Distributing Company

Softengine has been a key contributor to our rollout of SAP Business One. The company’s consultants were excellent and helped ensure that we had a successful implementation.

Leonard Kang, Operations Manager, Christopher Lena

We decided to find a partner we could put our trust in. Softengine is very experienced and systemized in its approach. We were very confident we’d made the right choice. Small businesses might be intimidated by SAP software. What they don’t realize is that SAP offers solutions designed specifically for small to midsize companies like ours.

Ray Lacorte, VP of Operations, Choice Organic Teas

We feel like we are in great hands with Softengine and the SAP Business One system they installed. It’s nice to finally put all those unreliable ERP systems and redundant procedures in the rear-view mirror.

Justin Ku, Administration & Operations Coordinator, Swabplus

The Softengine team was able to tailor SAP Business One to deliver all the traceability Swabplus needed, including all the applicable reports. Softengine enhanced the core system to enable creation of new batch numbers if components don’t already have them and the option of batch-costing. They also added fields for escalation dates, expiration dates and additional inspection data (e.g., who inspected and when), which could be incorporated into each Certificate of Analysis.

Virginia J. Gregorian, COO, Turbo Wholesale Tires

Our experience with Softengine has been extremely positive. Any time we call for assistance, they always assign someone who’s highly professional and gets the job done quickly. Interestingly enough, I’ve become so much more educated about IT-related matters since working with the Softengine team on this project. Every time we need to upgrade the system, they walk me though all the steps to make sure that I completely understand what’s happening, which contributes to the overall success of the upgrade. It’s been a pleasure to work with them.