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Modern Manufacturers Adopt E-Commerce Best Practices

Small and Midsize Manufacturers Adjust to E-Commerce Trends

Today’s manufacturers use digital selling methods to sell direct to consumer (DTC) and capture modern B2B consumers. Read the free Softengine e-book to learn more.

The global e-commerce market is set to reach $4.89 trillion this year, 2021, and $6.3 trillion by the year 2024 (1). With the explosive growth of e-commerce in recent years, small and midsize businesses are entering into the e-commerce marketplace. Potential to reach new markets and audiences through e-commerce best practices provide limitless opportunities for manufacturing companies.

To adapt to these digital selling models, manufacturers plan to invest in technology over the next year, with 67% citing ecommerce solutions and 54% citing tools for business integration as primary ways to achieving their goals (2). To stand out from the competition and avoid getting lost amongst the larger corporations, business technology and optimal payment methods are essential to give SMBs the cutting edge they need.

Download the Softengine E-Book to read how you can take your e-commerce to the next level.


  1. Global Ecommerce: Stats and Trends to Watch (2021) (
  2. The current state of ecommerce in manufacturing (

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