Denise Ost, Chief Operating Officer, Goodwill Industries, San Joaquin Valley

The good news is that SAP Business One’s Sales Analysis capabilities enabled us to evaluate the results of that campaign and then make adjustments for future promotions. Specifically, we can check the number of transactions, discount levels and net gain or loss per promotion and per location. We have to be very careful with how we spend our precious marketing dollars and the new system gives us the tools to optimize our investment in that area.