Softengine is proud to accept the SAP Business One North America Marketing Partner of the Year award

Posted by Dan Nichols
On June 10, 2021
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Earlier this month Softengine was proud to accept the SAP Business One North America Marketing Partner of the Year award, announced at the SAP America Partner Morning Show. In partnership with SAP, recipients of this year’s awards have been helping customers adopt innovative strategies to navigate a complex year of global shutdown.

At the beginning of 2020, many companies were initially downsizing to cope with the strain of a global shutdown. Where some saw loss many saw an opportunity and with that many strategic businesses quickly seized the opportunity to leverage these challenging times to adopt digital strategies that improve infrastructure, sustainability, and resilience. Small and midsize companies turned to SAP Business One to help simplify their operations, increase efficiency, and prepare for an even brighter future.

The marketing team at Softengine was presented a unique opportunity to strengthen our bonds and credibility within the Food & Beverage and Manufacturing industries through relationship development and diversifying our marketing initiatives. Through innovative content, edifying social media updates, and industry and persona-specific outreach, Softengine was able to spread the message that SAP Business One can help businesses run better, both in times of growth and in times of disruption.

“During 2020 we dedicated our time to concentrate on how to connect with our clients and prospects in a genuine way. We wanted to let everyone who would hear that we were there to assist them or simply be an ear to listen. There is no doubt that 2020 rocked global commerce, and as we rang in the new year our phones too began to ring louder than ever. 2021 continues to surprise us with all manner of development and growth within our own organization and our clients.”

Director of Marketing, Ashley Rupp, Softengine

Softengine has proven its marketing success to SAP throughout 2020 with the adoption of these strategies. Within the year 2020, inbound revenue doubled, and website traffic increased by 200%. Beyond this, Softengine’s social media presence has grown exponentially. Softengine’s Facebook platform saw an increase in followers of 243% and Twitter and LinkedIn followings increased by 137% and 16%, respectively. Softengine also created their Instagram account in 2020, expanding social reach to a new platform and allowing for further social media collaboration with industry partners and associations.

Softengine is pleased to accept this honor from SAP and looks forward to continuing to spread the word about SAP Business One throughout 2021 and beyond. Softengine continues to develop content to address industry-specific issues like food waste and supply chain disruption, and how ERP can help businesses overcome these challenges for sustained growth. They have also expanded digital presence and credibility through website optimization, analytics, and more. With the re-opening of the economy and some businesses still reeling from a challenging year, Softengine continues to provide insights into how businesses can leverage SAP Business One to build back better and stronger than before.

Continue to follow our journey: