The 2024 Natural Products Expo West Trade Show unveiled an abundance of exciting trends and products shaping the consumer packaged goods (CPG) and Food and Beverage industries. From innovative mushroom products to revitalizing hydration solutions and a focus on wellness, the expo showcased incredible products poised to redefine the market landscape. Let’s explore our team’s top trends spotted at this influential event.

1. Mushroom Mania: Energizing with Nature’s Powerhouses

Mushrooms took center stage at the expo, appearing in various forms from chips to meatballs and even infused in coffee. Their versatility and numerous health benefits, including immune support and adaptogenic properties, have propelled them into the spotlight of the health food scene.

2. Hydration Revolution: Quenching Your Thirst with Innovation

Staying hydrated has never been more innovative! With a surge of hydration products hitting the market, consumers can now replenish their bodies with electrolyte-infused beverages, coconut water variations, and other refreshing options designed to keep them energized and hydrated throughout the day.

3. Wellness Wonders: Nurturing Your Body and Mind

From supplements to healthy snacks, wellness was a recurring theme at the expo. Attendees discovered a plethora of products aimed at enhancing overall well-being, whether it be through stress-relieving adaptogens, mood-boosting ingredients, or relaxation-promoting formulations.

4. Supplement Solutions: Optimizing Health Naturally

The demand for targeted nutritional support continues to grow, leading to a surge in supplement innovation. Expo West showcased an array of supplements tailored to support gut health, brain function, and overall vitality, providing consumers with effective solutions to optimize their health.

5. Snack Smart: Fueling Your Day with Wholesome Treats

Healthy snacking has never been easier or more delicious! Expo-goers were treated to an abundance of nutritious snacks, including protein-packed bars, crunchy kale chips, and indulgent yet guilt-free treats made with wholesome ingredients.

6. Meal Oriented: Convenient and Nutritious On-the-Go

Consumers are increasingly seeking convenient yet nutritious meal options, and Expo West delivered. From plant-based meal kits to grab-and-go salads, exhibitors showcased a range of meal-oriented products designed to fit busy lifestyles without compromising on quality or flavor.

7. Gut and Brain Health: Nourishing Your Core

The connection between gut health and brain function continues to gain recognition, driving innovation in products aimed at supporting both. Probiotic-rich foods, prebiotic supplements, and brain-boosting nutrients were among the highlights, highlighting the importance of nurturing these vital aspects of health.

8. Embracing Balance: Harmonizing Nutrition for Well-being

Achieving a balanced diet is key to overall well-being, and Expo West emphasized this by featuring products that promote balance and moderation. From organic snacks to responsibly sourced coffee, attendees were encouraged to embrace a holistic approach to nutrition.

9. Organic Excellence: Sustaining Health and the Planet

The Organic Trade Association showcased the latest advancements in organic food production, highlighting the importance of sustainable practices and the growing demand for organic products among consumers.

10. Coffee Culture: Brewing Quality and Sustainability

Coffee enthusiasts were in for a treat as Expo West showcased an impressive array of coffee varieties and origins, catering to every taste preference. From specialty blends to innovative brewing methods, coffee remained a beloved staple with a focus on quality and sustainability.

11. Global Inspirations: Flavorful Diversification for Vibrant Health

International cuisine and flavor infusions took center stage, offering attendees a taste of culinary delights from around the world. From Asian-inspired dishes to Latin American spices, the expo celebrated diversity and cultural fusion in the realm of natural products.

Overarching Theme

Energy, Innovation, Quality Products

Energy pulsated throughout the expo, fueled by the innovative spirit of exhibitors and the quality products they presented. From groundbreaking discoveries to sustainable solutions, Expo West 2024 embodied a collective commitment to advancing the health and well-being of individuals and the planet.

2024 Natural Products Expo West Top Trends

As the natural products industry continues to evolve, Expo West serves as a beacon of inspiration and innovation, guiding consumers toward healthier, more sustainable lifestyle choices. With a focus on energy, innovation, and quality products, the trends showcased at the expo offer a glimpse into the future of wellness and nutrition, where nourishing the body and nurturing the planet go hand in hand.

Industry Trend Reports

Here at Softengine, we provide up-to-date and comprehensive trend reports from trade shows all across the country. Check out some of our past insights here:

Food Trends 2024: SFA Winter Fancy Food

Natural Products Expo East Trends 2023: Exploring the Future of Wellness and Sustainability

IDDBA Trade Show Trends 2023!

The Sweets & Snacks Expo 2023 Trends