Sales Enablement and Commerce Functionality: Empowering B2B Sales

Modern businesses are adopting and implementing agile, efficient, and integrated solutions to streamline their sales enablement and enhance customer engagement. Softengine Web emerges as a robust product designed to meet these needs, offering a suite of tools that empower both customers and sales teams; all powered by the world-class ERP solution for the SMB market SAP Business One.

Today’s blog examines and explains the extensive features of Softengine Web’s B2B Sales Platform, which includes a suite of portals with dedicated modules and functionality for a variety of operations, illustrating how it can transform your B2B sales operations and boost sales enablement and customer satisfaction.​

Introduction to Softengine Web

Softengine Web is a comprehensive suite of products that integrate seamlessly with SAP Business One. The Portals provide businesses with a unified solution for managing customer interactions, sales processes, and internal workflows. By offering both customer-facing and employee-centric portals, Softengine Web ensures that every stakeholder in the sales process has access to the tools and information they need to succeed.​

Customer Sales Portal: Enhancing B2B Customer Experience

The Customer Sales Portal is designed to provide clients with a self-service platform that simplifies the ordering process, enhances transparency, and fosters stronger business relationships.​

Self-Service Ordering

Empower your customers to browse, filter, and place orders at their convenience. With real-time pricing, inventory updates, and personalized catalogs, clients can make informed purchasing decisions 24/7. This autonomy not only improves customer satisfaction but also reduces the workload on your sales team.​

Multi-Location Ordering

For businesses operating across multiple locations, the portal allows buyers to manage orders for various stores or shipping destinations under a single account. This centralized approach streamlines the ordering process and ensures consistency across all branches.​

Order Tracking & History

Transparency is key in building trust. Customers can view live order statuses, monitor backorders, track fulfillment progress, and access their purchase history. This visibility reduces the need for constant communication and enhances the overall customer experience.​

Online Payment Options

Facilitate secure and efficient transactions by accepting ACH or credit card payments directly through the portal. Integrated with your ERP system, this feature ensures accurate financial records and simplifies the payment process for your clients.​

Customer-Facing Reports & Insights

Provide your customers with branded dashboards, sales summaries, and reorder data, available either on-demand or through automated reports. These insights help clients make data-driven decisions and strengthen their partnership with your business.​

Customer-Specific Experiences

Tailor the portal experience to individual customers by customizing product visibility, pricing, promotions, and volume discounts. This personalization enhances customer satisfaction and encourages repeat business.​

Document & Asset Portal

Securely share essential documents such as Certificates of Analysis (COAs), Safety Data Sheets (SDSs), invoices, and product specifications. Fully branded for your business, this feature ensures that clients have easy access to critical information.​

Employee Sales Portal: Empowering Internal Sales Teams

The Employee Sales Portal equips your sales representatives and support teams with the tools they need to sell effectively, regardless of their location.​

Mobile-Ready and Tablet-Friendly

Designed for mobility, the portal is accessible on various devices, making it ideal for sales reps, customer service representatives, and agents working remotely or on the go. This flexibility ensures that your team can respond to customer needs promptly.​

Multi-Cart Functionality

Manage multiple orders simultaneously by creating, managing, and resuming carts for various stores or locations within a single customer session. This feature enhances efficiency and allows for better organization of orders.​

Real-Time Product Visibility

Access live inventory levels, pricing, and product specifications directly from SAP Business One. This real-time data ensures that your sales team can provide accurate information to clients, reducing errors and building trust.​

Custom Workflows and Permissions

Implement role-based workflows and permissions to route orders by specific criteria such as role, region, or customer group. Notably, this functionality does not require a direct SAP login, simplifying the process for your team.​

Product and Order Search

Quickly locate products, previous orders, and saved carts using flexible filtering options. This capability streamlines the sales process and enhances the efficiency of your team.​

Customer Order History & Insights

Review past purchases and generate performance reports with just a few clicks. These insights enable your team to better understand customer behavior, anticipate needs, and recommend relevant products or services—driving more informed, relationship-focused selling.

Available-to-Promise (ATP): Real-Time Inventory Management

Accurate inventory visibility is critical in B2B sales. Softengine Web’s ATP engine brings clarity and precision to product availability, helping both customers and internal teams make timely, confident decisions.

Real-Time ATP Engine

Powered by SAP Business One data, the ATP engine calculates product availability dynamically as users build their cart. This ensures what customers see is what they’ll actually get—eliminating overselling, surprise backorders, and manual stock checks.

Delivery Window Logic

Let customers and employees view realistic shipping and delivery windows based on ATP and business rules. Whether it’s same-day, multi-warehouse, or scheduled delivery, the system presents viable options automatically, reducing miscommunication and improving delivery expectations.

Backorder Visibility

If products aren’t available now, customers and reps are shown clear messages about estimated availability dates and quantities expected. This level of transparency strengthens trust and helps buyers make informed decisions—even when inventory is constrained.

SAP-Synced & Rule-Based

ATP calculations follow your organization’s unique inventory rules—FIFO, safety stock, regional buffers, and more. Because it’s fully integrated with SAP Business One, there’s no disconnect between your portal data and what’s actually in your ERP system.

Transparent Experience

From cart creation to checkout, users receive live feedback on inventory, delivery options, and order readiness. That clarity translates into fewer customer service calls and smoother operations.

Message Delivery: Seamless Communication

Softengine Web includes built-in tools for automated, branded communication throughout the sales process—keeping everyone informed without manual follow-ups.

• Branded Confirmation Emails – Trigger order confirmations, shipping updates, and invoices directly from SAP via customized email templates.
• Internal Alerts – Automatically notify employees or departments when a new order is placed, inventory is low, or an ATP exception occurs.
• Report Delivery – Schedule recurring sales reports or customer-specific summaries to be emailed automatically, keeping stakeholders aligned.

These communication tools reduce administrative overhead and improve responsiveness at every level of the sales cycle.

Conclusion: Sales Enablement Made Simple with Softengine Web Portals!

Softengine Web B2B portal is a powerful sales enablement engine. By bridging customers, sales teams, and your ERP system with a responsive, SAP-integrated platform, it allows businesses to scale confidently, sell more intelligently, and serve customers more personally.

Whether you’re looking to reduce order entry time, empower your sales force, or give customers real-time visibility and control, Softengine Web offers the tools to make it happen, all within one cohesive, intuitive solution.

Softengine is Here to Help!

Partnering with Softengine, a Gold Partner for SAP and Acumatica, for your ERP implementation not only streamlines the data migration process but also ensures a seamless transition to your new ERP platform. Our team’s expertise, dedication, and commitment to customer success make us the ideal partner for organizations seeking to unlock the full potential of their ERP investment and scaling in the digital economy. Contact us to learn more about how our clients utilize ERP to enhance and scale their organizations, and see our solutions in action for yourself!

FAQs: Sales Enablement with Softengine Web Portals

Is Softengine Web only for those who implement or have already implemented SAP Business One?

Yes, Softengine Web is built to integrate directly with SAP Business One, syncing real-time data across orders, inventory, customers, and workflows.

Can my customers place orders from mobile devices?

Absolutely. Softengine Web is mobile-responsive and tablet-friendly, giving users full access to place orders, track shipments, and view history on any device.

How customizable is the Customer Sales Portal?

Highly. You can configure catalogs, pricing, promotions, documents, and dashboards by customer or group, delivering a personalized experience for every buyer.

What security features are in place?

Softengine Web is equipped with secure logins, role-based access controls, encrypted payment gateways, and audit tracking to protect sensitive data.

Can the Employee Sales Portal replace internal order entry tools and improve sales enablement?

Yes. Many sales teams use it as their primary sales platform, accessing customer info, inventory, and ATP logic without needing direct SAP access.

How long does implementation typically take?

Implementation time varies by business complexity but often ranges from 6–12 weeks with dedicated support from Softengine’s team of SAP-certified experts.